Copywriting formulas (don't write from scratch!)Because only rookies write from scratch. They eliminate the guesswork that makes a lot of bad copy bad copy. They will help you face the Blank White Page without cowering. They’ll help you generate A/B test ideas faster.

They’ll help you pinpoint what’s going wrong in a button. Inside This Post. First and Fast: How Do Copywriting Formulas Make Copy So Much Better?

AIDA AIDCA and IDCADanny Iny’s 6+1 Formula. PAS 4 Ps (2 variations)ACCAAAPPA (or PAPA)QUESTSLAPAIDPPC5- Point Copywriting Formula. AICPBSAWNBob Serling’s Power Copywriting Formula.

Star Story Solution. The Seven- Step Copywriting Formula The Nine- Point Copywriting Formula 1. Step Foolproof Sales Letter Template Perry Belcher’s 2.

Copywriting formulas make it dead-simple to write anything. Read & understand 200+ models for great advertising headlines, tweets, pages, posts & more.

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Part Sales Letter Formula. HELLYEAH PASTORThe Jim Edwards VSL Method. Common Video Sales Letter Template.

So it’s time you met . Are You One of Them? Make Your First . VAD: Verb, Application, Differentiator. We do X, but the difference is . Why. Enormous problem. Core differentiator.

Credibility. BGNGo Bullets. Deadly Fascinations. The Headline- as- Bullet List. FAB The I Want Button“Get . Hello Brother Mp3 Songs Pk Download Free. Engaging. ERERSThe 4- Step Formula. Facebook Ad CTA Formulas.

See why ? Here’s how to . Here’s why/how: ? Solution. HIPASISo What?

SCAMPER The 4 Cs. The 4 Us. The “A FOREST” checklist. First and Fast: How Do Copywriting Formulas Make Copy So Much Better? You start with a formula for what you’re trying to write: A web page in general.

A long- form sales page A video sales letter (VSL)An email An ad. A tweet. A blog post.

That starting- point formula will help you organize your messages for most persuasive impact. Once you’ve got your messages organized, you start working through the elements on the page, VSL, email or blog post you’re writing. You use formulas to write a better: Headline for a page OR a post (they’re different!!)Value proposition. Testimonial. Bullet list. Block of body copy.

CTA or button copy. Subject line (for emails)You’re 9. From there, it’s a matter of optimizing your copy by applying persuasion principles like these, using the proven better copywriting practices found throughout this blog, and adding in a few of the fancy- pants copywriting techniques I share in my copywriting courses. We’ve also added, for your writing pleasure: generators! If only because they’re entertaining. NOTE: Copywriting formulas work best when you use them with copy research. Copywriting formulas for web pages in general.

Most copywriting courses are based around one or a few formulas. So here are the Coles Notes versions of those classes, starting with the legendary. Moz does this well: A lot of businesses address the A, I and A in AIDA. Take this landing page hero as an example: Where’s the D? It takes patience and confidence to spend a little time building up the D. Apple has more than enough confidence to work on the D.

Actually, check out how well Apple uses the first three steps – AID – and totally delays the final A: All down the page, the visitor gets dose after dose of AID, which builds incredible anticipation for that “buy” button. Clearly, you don’t sell f***loads of beautiful product without being incredibly good salespeople. See more examples of how to use AIDA here and here, and learn about its origin (if you’re particularly geeky) here. AIDCA and IDCAA variation on AIDA, AIDCA goes like so: Attention. Interest. Desire. Conviction. Action. You can see that AIDCA simply adds in a pre- close moment of “conviction.” Conviction is intended to help skeptical audiences get over their skepticism.

As Andy Maslen puts it in this book, convince prospects that it’s safe to act because what you’re saying is true. Do this using: Testimonials. Endorsements. Statistics, data points or figures. Demoes. Guarantees. To get IDCA, you just drop Attention from the start. Why would you wanna do that?

Because sometimes you’ve already got their attention – so you don’t need to start again. You just need to hold their attention, and you can do this by piquing their interest. So when might you use IDCA over AIDCA? When you’re driving from an email or an ad, where you’ve already grabbed the prospect’s attention. The landing page may not need to grab attention again. So sweep straight into interest, like Lawrence Bernstein does: Danny Iny’s 6+1 Formula. Described in detail here on Smashing Magazine, Danny Iny of Firepole Marketing also offers a spin on the AIDA model.

His isn’t in acronym form, which I kinda dig because I’m very skeptical of acronyms – they’re just too convenient. Here’s how Iny’s six- step formula goes: Consider the context. Grab attention. Move the reader swiftly to desire a solution to their problem.

Present the consequence of failing to act, which Iny calls “thegap” Present the solution, telling only as much as is necessary to get to the next step. Call the prospect to act.

The +1? It’s to be credible throughout and always. What I particularly like about the formula – aside from context and credibility (which are generally unspoken must- dos) – is the gap. PAS Dan Kennedy called PAS the most reliable sales formula ever invented. Popularly used in everything from tweets to long- form sales pages, PAS goes like so: Problem – Present the problem your prospect feels. Agitation – Poke at that problem until it’s visceral.

Solution – Present your solution to the agitated problem. Here’s PAS at work on a Ramit Sethi page: Sean Mitchell offers this variation on PAS: Problem. Agitation. Discredit – Discredit other solutions. The Ravages Of Time Manga Updates Forum here. Solution. And, for the same reason Bic made these pens, I assume, Lisa Manyan offers PAS “for women”, which she calls CSI: Challenge (the problem)Solution (the solution)Invitation (the CTA)The only reason I’m including that “for women” formula – when it offends every part of me – as if problems aren’t things women solve a hundred times a day – is because I set out to document every copywriting formula I came across. Ps (2 variations)Okay, so there are two takes on the 4 Ps. Here’s the first.

Credited to Henry Hoke Sr., it is based largely on the idea of a promise: Picture – Create a vivid scene prospects can easily put themselves in, whether about an existing pain or an aspirational future. Promise – State how your solution will end that painful scene or bring that aspirational scene to life for them. Prove – Support your promise! What are the consequences if you fail to do as promised? Who else has already seen you keep your promise, and how? What can you demonstrate to skeptics that your solution is easily going to ensure the promise is kept?

Push – Nudge the prospect to take action. And here’s the second, which I prefer. Ray Edwards describes it in his free course: Problem. Promise. Proof. Proposal. As you can see, it’s very similar to the first variation of the 4 Ps. But Edwards replaces “picture” with “problem”, which I personally think is better if you’re using the 4 Ps copywriting formula to write a home page or lead- gen page, where painting a picture for your visitor may actually come off as slightly scammy.

I also prefer Edwards’s “proposal” to “push” because the word “push” is rather aggressive. We should be assertive with our CTAs. I haven’t seen cause to be aggressive or push people to act. Here’s the 4 Ps at work on a landing page for Winter Garden Yoga: ACCAPitch Perfect luvvers in the crowd might call this one ACCA- awesome. Or, more likely, non- profits and people trying to rouse the hearts of a disconnected crowd will find this copywriting formula quite useful. AAPPA (or PAPA)The part I really dig about this formula, which is credited to Victor O. Schwab, is its focus on proof.

So often formulas leave proof implied, and that’s dangerous. Here’s how this one goes: Grab the prospect’s attention. Show them the advantage(s) of using your solution. Prove what you’ve just said.

Persuade. Move them to action. That said, I find this formula challenging in two ways. One, the advantages come too soon because – as far as this formula tells us – the problem hasn’t really been stated yet, has it?

So advantages of what?