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Advisory Board . He possesses nearly 1. Digital experience with a passion for redefining marketing and how customers experience brands through the Digital domain. Scott is currently the Senior Vice President of Digital Marketing + Revenue. In this role, he is responsible for the paid Digital Marketing that generates consumer revenue for Time Inc. Additionally, he leads the design and delivery of experiences and capabilities associated with marketing and analytics across desktop, tablet and mobile platforms. Last, he is responsible for Business Development associated with generating new revenue streams through Time Inc’s Digital content.
To date, much of that development has been across the Apple and Android newsstand platforms, with his team driving relationship management and marketing within those platforms. Microsoft Network Monitor Silent Install Parameters more. Prior to Time Inc., Scott spent time as the Senior Vice President of Marketing and Digital Experience for Tourneau, the largest, US- based luxury watch retailer. In this role he was charged with redefining the luxury retailer’s Digital experience through paid Digital media, social media, the launch of a new blog – Our.
Minutes. com, redefining the Company’s e- Commerce experience and building a new CRM platform. Prior to Tourneau, Scott spent over nine years at American Express with progressive responsibility across a wide variety of areas, including Membership Rewards partnership management, new Customer marketing acquisition, as well Digital Strategy, Analytics, Social Media and Mobile development. These roles blended US and Global responsibility and Scott led teams as large as 5. Highlights included: building a Social Media marketing new customer acquisition platform for the International consumer business, creating the Company’s first i. Pad and Android tablet application, leading the release of a global tagging and analytics Omniture infrastructure, creating a cross company / cross channel marketing attribution analytical model, developing a new Paid Search and Digital Advertising approach doubling ROI, and building a strong Merchandise rewards business through new partnerships at advantaged economics.
Prior to his time with American Express, Scott worked for DELL for five years, taking on a variety of Marketing and Business Development roles in both the Consumer and Small Business divisions that included running the $2. B Dell Inspiron Consumer Notebook Brand as well as leading Marketing Operations for Dell’s refurbished product business – Dell. Outlet. com. Scott holds an MBA from the University of North Carolina – Chapel Hill and has a BS in Finance from Indiana University - Bloomington. Prior to business school, Scott worked for General Electric in Finance and Six Sigma Operations Management where he earned his Black Belt. TESTIMONIAL. The call format makes participating very non- impactful to the calendar. Participation has become a monthly ritual for me.
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